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In 2011, DealerTrack celebrated their 10th year publicly trading on NASDAQ and as part of that celebration they had the ringing the bell ceremony which occurs at the end of a trading day. DealerTrack asked me to produce a video that could be displayed on the giant NASDAQ screen in Times Square.
This was my first project with ContractPal. I was hired by Rowd Robbins, the director of marketing at ContractPal and a good friend of mine, who I used to work with at DealerTrack. The actress in this video is Chantel Flanders, who you will see in other videos of mine. The concept of infinite white was inspired by Mac’s commercials of course, but I took a unique twist on their ...
